Happy St. Patrick’s Day
In honor of old St. Patty himself, here’s an homage to some notably original ‘green’ brands. Enjoy!
View ArticleInsperity | DNA of a Great Team
While a proven methodology is critical for a successful project, having the right team in place also plays a huge factor in the fluidity of any branding initiative. The Administaff/Insperity team...
View ArticleWelcome Emmerson Rose Everidge
The entire Addison Whitney team would like to welcome Emmerson Rose Everidge to our family. As our newest “designer-in-training”, Emmerson will learn from the best, our very own Kristin Everidge,...
View ArticleWelcome Garrett Lee Jobes
We are so excited to welcome Garrett Lee Jobes into the world, and congratulate Allison and Andy with their new blessing. Garrett was born at 8:15pm on Wednesday, May 11, weighing 7lbs, 10oz and 20.5...
View ArticleProduct Naming Spotlight: The Transition
It’s a bird … it’s a plane … it’s a car. Actually, it’s two out of three: a plane that transitions into a road-use vehicle. Hence the name: The Transition. For pilots, simply land at the airport, fold...
View ArticleProduct Naming: Invisibelt
Love this product. Love the name just about as much. While it’s reminiscent of my school-girl dreams of becoming Wonder Woman one day (yes, it was a gold belt but an invisible plane), this product...
View ArticleThe Pros and Cons of Ice Cream Sandwich
Typically our clients use an intentionally obscure project name to avoid internal rallying around the code name. Google seemed to embrace the methodology of marketing the code name, and has built an...
View ArticleCommunity Naming: The Center
The idea: creative. The purpose: admirable. The name: underwhelming. Pegasus Global Holdings has secured 20 square miles in New Mexico to serve as a mock town where they can study the environmental and...
View ArticleDaily deal sites bring flavor to naming
It’s become a household name: Groupon … the fusion of ‘group’ + ‘coupon’ makes sense on all fronts from a naming perspective. The Groupon magic goes like this: Groupon negotiates huge discounts—usually...
View ArticleAnatomy of online photo book branding
Anyone who knows me understands that I am happiest when I’m creating something new. My pulse races when I enter art supply and craft stores, clay studios, fabric warehouses, and boutiques centered...
View Article
